ALENA
Alena’s work is centered around radiant, celebrity-inspired beauty with a modern, wearable edge. Her approach blends soft glamour, polished skin, and elevated finishes that feel effortlessly luxe both on and off camera.
-
English, Russian
-
Originally from Belarus and now based in Philadelphia, Alena is part of the core Philadelphia team at Veux Beauty and is available for travel throughout the Washington, DC and New York City markets.
Specializing in soft, elevated bridal and event hairstyling and makeup, Alena is known for her naturally refined approach to beauty. Her makeup style focuses on radiant skin, soft-focus finishes, and modern glam techniques that enhance rather than overpower. From effortless soft glam to fuller celebrity-inspired looks, her work is polished, timeless, and tailored to each client’s features and overall aesthetic.
Deeply aligned with the Veux Beauty aesthetic, Alena loves creating looks that feel modern, luxurious, and effortlessly beautiful both on camera and in person.
-
A good workout class and anything wellness-related.
-
![]()
"ASIA IS THE TOTAL PACKAGE."
She is an amazing stylist and just fun to be around. She even made a few recommendations on things we cold do to improve the look for my wedding day that I would have never thought of. These tweaks really took the look to the next level!
-Allison
